Who We Are
Our name says it all. Catapult builds brands and moves them forward. Using a proprietary process called Visual Intelligence, we enable our clients to think strategically before acting creatively—to transform their businesses into remarkable brands, help them meet their objectives and generate long-term value.
Tuesday, August 10, 2010
Wednesday, August 4, 2010
Hi everyone. In addition to posting today's Rule Number 2 for Designing a Successful logo, I've decided to post a new package for a non-dairy creamer we designed for Shamrock Farms. You'll find it on shelves now in convenient stores and grocery stores like Albertsons. And, while your at the grocery store check out all the other Shamrock Farm packages we've designed.
A concept is a big idea—something that causes the viewer to ascribe positive feelings to the logo design. A concept could be as simple as a letterform that morphs into the shape of the product or service offered by the company. It could be a rendering style from a historical period intended to convey the long-term heritage of the company. It could be color choices that impart a sense of playfulness or seriousness or any other device that communicates meaning and links the viewer with the brand’s position. I know what you’re thinking. That’s right. Yes, very few logos in the world have concept. If you think strategically before you act creatively you’re mark will be remarkable.
Tuesday, August 3, 2010
Today I've decided to post some content from our website. This is from an article I wrote for our website called Ten Rules for Designing a Successful Logo. And, since nobody really wants to read a long blog in one sitting I'll just post one rule per day for 10 days. I guess if you really want to read the whole article you can check it out on the website at www.catapultu.com
1. Reflect the Brand
If you’ve not established a formal brand position statement for your product, service or company, this is the place to start before embarking on a new logo design project, a logo redesign or even a logo-update project. The brand position statement will guide the design process and serve as a benchmark to judge all design concepts. A good brand position statement is one that includes three highly inter-related components: the target market, the frame of reference and the point of difference. If you don’t know how to develop a brand positioning statement and equally important creative strategy, then find someone who does. If done properly and implemented effectively, it will be the best money you will ever spend on building your brand. You’ll move from a “me too” representation of your brand to “this is what makes me different in the minds of my consumers.”
Thursday, July 29, 2010
OK. just one more post about the Graphis Design Annual winning entries. I wanted to just post one more image. This is stationery we did for WorldEdventures. WorldEdventures provides study abroad programs for students in countries around the world. I suppose that's a redundant statement isn't it?
Here are two logos that were published in the Graphis Design Annual for 2009. One for Zwick Construction and one for PrismaGraphic. I think you can figure out which logo belongs to which company. The Zwick Construction mark was also featured in Communication Arts Design Annual a couple years ago.