A concept is a big idea—something that causes the viewer to ascribe positive feelings to the logo design. A concept could be as simple as a letterform that morphs into the shape of the product or service offered by the company. It could be a rendering style from a historical period intended to convey the long-term heritage of the company. It could be color choices that impart a sense of playfulness or seriousness or any other device that communicates meaning and links the viewer with the brand’s position. I know what you’re thinking. That’s right. Yes, very few logos in the world have concept. If you think strategically before you act creatively you’re mark will be remarkable.
Wednesday, August 4, 2010
10 Rules For Designing a Successful Logo - Rule 2
2. Crave a Concept
A concept is a big idea—something that causes the viewer to ascribe positive feelings to the logo design. A concept could be as simple as a letterform that morphs into the shape of the product or service offered by the company. It could be a rendering style from a historical period intended to convey the long-term heritage of the company. It could be color choices that impart a sense of playfulness or seriousness or any other device that communicates meaning and links the viewer with the brand’s position. I know what you’re thinking. That’s right. Yes, very few logos in the world have concept. If you think strategically before you act creatively you’re mark will be remarkable.
A concept is a big idea—something that causes the viewer to ascribe positive feelings to the logo design. A concept could be as simple as a letterform that morphs into the shape of the product or service offered by the company. It could be a rendering style from a historical period intended to convey the long-term heritage of the company. It could be color choices that impart a sense of playfulness or seriousness or any other device that communicates meaning and links the viewer with the brand’s position. I know what you’re thinking. That’s right. Yes, very few logos in the world have concept. If you think strategically before you act creatively you’re mark will be remarkable.
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