10 Rules For Designing a Successful Logo - Rule 1

Today I've decided to post some content from our website. This is from an article I wrote for our website called Ten Rules for Designing a Successful Logo. And, since nobody really wants to read a long blog in one sitting I'll just post one rule per day for 10 days. I guess if you really want to read the whole article you can check it out on the website at www.catapultu.com

Today’s Rule:

1. Reflect the Brand

If you’ve not established a formal brand position statement for your product, service or company, this is the place to start before embarking on a new logo design project, a logo redesign or even a logo-update project. The brand position statement will guide the design process and serve as a benchmark to judge all design concepts. A good brand position statement is one that includes three highly inter-related components: the target market, the frame of reference and the point of difference. If you don’t know how to develop a brand positioning statement and equally important creative strategy, then find someone who does. If done properly and implemented effectively, it will be the best money you will ever spend on building your brand. You’ll move from a “me too” representation of your brand to “this is what makes me different in the minds of my consumers.”